Beach Yoga

When expertise meets artistry, luxury travelers follow.

Punta Cana Corales Golf Course

Corales Golf Club
Punta Cana, Dominican Republic

The Wauwinet
Nantucket, MA

Integrated Sales & Marketing Services

Among Atelier Group’s principal strengths is developing comprehensive sales, marketing and creative programs against clearly defined strategies that are results-oriented and efficiently executed in ways that are fresh, compelling and contemporary.

By employing a targeted and well-choreographed approach based on your individualized goals and vision, we’re able to develop marketing and sales plans designed to build brand awareness, increase market share and improve bottom-line profitability.


With over 15 years of experience in all aspects of luxury travel, AG’s expansive network of elite travel and lifestyle brand partners provides hotel developers and owners the rare opportunity to develop expanded reach through highly customized marketing programs. We pride ourselves on connecting our clients to unique brand marketing opportunities with relevant target demographics that create win-win results in our ultra-competitive world.

Strategy

Whether a new opening or finding a new voice and positioning, we will carefully consider sales objectives, target demographics, and much more to develop a thoughtful strategy to achieve your goals.

Sales & Marketing Assessments

We will carefully dissect your previous sales and marketing initiatives and provide recommendations for changes and enhancements. In our collective years of experience we have seen what works and what doesn’t – we will ensure you maximize your budget dollars most effectively.

Competitive Shopping

Keeping an eye on the competition has never been more important. We analyze group rates, GDS, Internet packages and on-property pricing to provide concise reports that aid your strategic marketing and revenue management decisions.

Brand Guide Book

Every new project kicks off with an in-depth assessment of your brand and visual assets. Then, our team reviews a detailed SWOT/demographic analysis to develop a comprehensive Brand Guide Book that serves as the blueprint for your project’s unique brand voice and visual expression.

Logo Development

From hotels and resorts to restaurants, kid’s camps, activity centers and spas, our team specializes in using your brand positioning to create a hierarchy of distinctive property-wide logos.

Copywriting

Whether you need a press release, website, email campaign or brochure, we have specialized hospitality copywriters available to ensure your story is concise, compelling and aligned with the visual platform and brand promise.

Collateral Development

As part of your visual brand development, our esteemed art director and graphic designer streamline your collateral needs—including sales brochures, menus and operating supplies—to ensure brand continuity and integrity.

Photography/Video Asset Development

One of the best uses of your marketing dollars is in establishing a comprehensive visual library. Working with a network of talented videographers, lifestyle and architectural photographers, our team produces exceptional visual assets, from storyboard conception to shot list development and execution.

Marketing Plans

The bandwidth of internal teams often hinders a plan’s success. Beyond developing a strategic marketing plan to support sales and revenue goals, our team is on hand to consult on strategies and tactical execution that draw on years of direct on-property hotel experience.

Database Management

Communicating to your existing customer base provides extraordinary results and substantial cost/benefit efficiency. Our team will review your existing data collection and setup systems to ensure that all future customer information can be analyzed effectively to provide critical marketing data.

Packaging & Promotions

Our team supports your sales efforts with comprehensive packaging, promotions and amenities for your press and marketing needs. We develop key critical signature services and unique programming to help tell your brand story through the on-property experience.

Representation

A strategic, focused direct sales effort is a necessary component of your success—and our services. Consider our team your personal sales partner to represent your property, contact meeting planners, attend tradeshows and assist in arranging sales trips. We also provide detailed month-end reports and create and maintain an email database for your exclusive use.

Public Relations

No integrated marketing plan is complete without a strategic public relations program, custom-tailored to give you maximum benefits. Our extensive media contacts run the gamut from traditional print and broadcast connections to feature blogs, social media mavens and websites—both locally and globally.

Online Marketing

Whether it’s comprehensive website development, SEO/PPC, custom retargeting or display advertising, we’re digitally savvy. We design and develop award-winning online marketing strategies for desktop and mobile platforms—all aligned to the brand visual platform and sales objectives. Services include:

  • Website design and analysis
  • Search engine marketing with customized reports
  • Booking engine

  • Email subscription/database development

  • Electronic advertising
  • Link strategy

  • Email address collection and storage (with guest preferences)
  • Email blast and enewsletter creation and distribution

Social Media

Every comprehensive social media strategy carefully considers proactive engagement, crisis communication and reputation management. Our socially savvy team can help guide your brand through various platforms, providing big ideas and solutions that support sales objectives and create
loyal guests.

Customer Relationship Management Solutions (CRM)

AG is the originator of some of the industry’s most pioneering CRM programs. From PMS interfaces for data management, to seasonal newsletters and monthly email campaigns, to trigger marketing communications, we customize strategic programs that increase guest satisfaction, ancillary spend and brand loyalty.

Community Relations

Our highly successful community relations programs are designed to help our clients connect with their respective tight-knit, active and engage communities. We’ve also helped many challenged projects create industry award-winning employee engagement and support programs that turned their reputations around.
AG’s marketing specialist has real-world experience developing hotel/residential integrated marketing solutions for some of the most successful real estate projects in the US. From high-tech sales offices to homeowner collateral materials to combined residential/hotel marketing strategies, we’re well equipped to support your sales initiatives.

Get started with Atelier Group today.

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