When expertise meets artistry, luxury travelers follow.
Integrated Sales & Marketing Services
Among Atelier Group’s principal strengths is developing comprehensive sales, marketing and creative programs against clearly defined strategies that are results-oriented and efficiently executed in ways that are fresh, compelling and contemporary.
By employing a targeted and well-choreographed approach based on your individualized goals and vision, we’re able to develop marketing and sales plans designed to build brand awareness, increase market share and improve bottom-line profitability.
StrategyWhether a new opening or finding a new voice and positioning, we will carefully consider sales objectives, target demographics, and much more to develop a thoughtful strategy to achieve your goals.
Sales & Marketing AssessmentsWe will carefully dissect your previous sales and marketing initiatives and provide recommendations for changes and enhancements. In our collective years of experience we have seen what works and what doesn’t – we will ensure you maximize your budget dollars most effectively.
Competitive ShoppingKeeping an eye on the competition has never been more important. We analyze group rates, GDS, Internet packages and on-property pricing to provide concise reports that aid your strategic marketing and revenue management decisions.
Brand Guide BookEvery new project kicks off with an in-depth assessment of your brand and visual assets. Then, our team reviews a detailed SWOT/demographic analysis to develop a comprehensive Brand Guide Book that serves as the blueprint for your project’s unique brand voice and visual expression.
Logo DevelopmentFrom hotels and resorts to restaurants, kid’s camps, activity centers and spas, our team specializes in using your brand positioning to create a hierarchy of distinctive property-wide logos.
CopywritingWhether you need a press release, website, email campaign or brochure, we have specialized hospitality copywriters available to ensure your story is concise, compelling and aligned with the visual platform and brand promise.
Collateral DevelopmentAs part of your visual brand development, our esteemed art director and graphic designer streamline your collateral needs—including sales brochures, menus and operating supplies—to ensure brand continuity and integrity.
Photography/Video Asset DevelopmentOne of the best uses of your marketing dollars is in establishing a comprehensive visual library. Working with a network of talented videographers, lifestyle and architectural photographers, our team produces exceptional visual assets, from storyboard conception to shot list development and execution.
Marketing PlansThe bandwidth of internal teams often hinders a plan’s success. Beyond developing a strategic marketing plan to support sales and revenue goals, our team is on hand to consult on strategies and tactical execution that draw on years of direct on-property hotel experience.
Database ManagementCommunicating to your existing customer base provides extraordinary results and substantial cost/benefit efficiency. Our team will review your existing data collection and setup systems to ensure that all future customer information can be analyzed effectively to provide critical marketing data.
Packaging & PromotionsOur team supports your sales efforts with comprehensive packaging, promotions and amenities for your press and marketing needs. We develop key critical signature services and unique programming to help tell your brand story through the on-property experience.
RepresentationA strategic, focused direct sales effort is a necessary component of your success—and our services. Consider our team your personal sales partner to represent your property, contact meeting planners, attend tradeshows and assist in arranging sales trips. We also provide detailed month-end reports and create and maintain an email database for your exclusive use.
Public RelationsNo integrated marketing plan is complete without a strategic public relations program, custom-tailored to give you maximum benefits. Our extensive media contacts run the gamut from traditional print and broadcast connections to feature blogs, social media mavens and websites—both locally and globally.
Online MarketingWhether it’s comprehensive website development, SEO/PPC, custom retargeting or display advertising, we’re digitally savvy. We design and develop award-winning online marketing strategies for desktop and mobile platforms—all aligned to the brand visual platform and sales objectives. Services include:
- Website design and analysis
- Search engine marketing with customized reports
- Booking engine
- Email subscription/database development
- Electronic advertising
- Link strategy
- Email address collection and storage (with guest preferences)
- Email blast and enewsletter creation and distribution